Two Icons – the 911 and The Rolex Daytona

The watch and car heritage from the 60’s and early 70’s is simply sublime. Even though the Rolex Daytona proved to be a disappointment for Rolex and sales were pretty stagnant, it’s rise to cult status today has been nothing more than meteoric. Leading the charge are the Paul Newman Daytonas, so called, because Paul Newman wore one with an exotic dial (special order) on the cover of a magazine and became a must have for serious collectors.

The 911 has been an icon ever since it’s launch in 1964. The DNA has remained in todays 991 iteration. We were lucky enough to spend the day with a beautiful 1969 911S Targa. When we saw it for the first time, we were pretty much smitten. It just oozed vintage cool, that Steve McQueen cool that you recognise instantly but have a hard time emulating unless you have the cool gene.

The 60’s was an era when people really understood style and managed to pull it off effortlessly. Men dressed immaculately and attention to detail was outstanding.

The stars of the day were, a Porsche 1969 911S Targa and a 1974 6263 Rolex Daytona



The 911 Targa was introduced in 1967. Commercially it was a great success. However, from a build quality perspective, the roof just didn’t work. It leaked and the plastic rear window was impossible to see through. However, due to its popularity Porsche stuck at it and by 1969 had designed a more robust Targa with a glass rear window and a roof panel that remained watertight.

There were three models to choose from the 911T, the 911E and the 911S, which was the model that we were lucky enough to spend the day with.



The fuel injected 911S can generate 170bhp from its air-cooled 2 litre flat four engine. Incredible performance from a 2 litre. 0-60 mph in 6.5 seconds is pretty quick, even by todays standards.





New price for a 911S Targa in 1969 was $8,315, today, this example, when it goes on the market, is going to be close to 25x that amount. Demand far outstrips supply for one of these beauties. That isn’t going to change anytime soon as Porsche only built 614 911S Targas….



A close up of the Rolex Daytona 6263 paired with the 911S. The Daytona is from early 1974 and is a rare non-daytona model (that contradiction simply means that this is one of the models without the words Daytona written on the dial). It’s a self winding chronograph that can be used to measure speed and distance, so seemed a perfect fit for the Porsche.







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